Jae-seung Choi, a five-year designer at an advertising agency, is a masochist who only meets and enjoys one-night stands with people of BDSM inclinations. At a model casting, he unexpectedly comes face-to-face with the person who was the catalyst for his masochistic tendencies: Min Ho-yeon, his high school senior. The two reunite after 13 years. Ho-yeon has become Eli, a top American model known for his mysterious aura, and he begins to forcefully desire Jae-seung’s body, who resists him.